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She is a full professor at the School of Communication of UFRJ, teaching classes in undergraduate courses and in the Graduate Program in Communication and Culture of the same institution. She is also a collaborating professor of the Ethnic and Racial Relations Masters, CEFET-Rio de Janeiro, and researcher of the PACC Advanced Program in Contemporary Culture, UFRJ. She is graduated in English from Yale University (1977) and she holds a PhD in Communication Sciences from the University of São Paulo (1994). She did postdoctoral studies at Goldsmiths College (University of London) between 2007 and 2008 and since April 2017 she is doing postdoctoral research at Columbia University. She organized a Stuart Hall"s collection of works, Da diaspora: identidades e mediações culturais (Editora UFMG, 2003), and she is the author of the book Aqui ninguém é branco (Aeroploano, 2009). Researcher at the CNPq level 2, her interests cross the history of Brazilian culture, focusing on popular music, communication and cultural theories from globalization, postmodern and diaspora, and epistemological issues of communication linked to physical presence and Its implications for the understanding of gender and race issues. |
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CALADO, Camila ; SOVIK, Liv. Olimpíadas 2016, discursos em torno das favelas e o atual projeto de reforma urbana do Rio de Janeiro. Logos (Rio de Janeiro. Online), v. 23, p. 36-49, 2016.
SOVIK, Liv. Stuart Hall e a escrita estruturada como música. Projeto História (PUCSP), v. 56, p. 215-232, 2016.
SOVIK, Liv; MARTINELLI, Fernanda; GUAZINA, Liziane. Stuart Hall e os estudos de comunicação no Brasil. Matrizes (USP. Impresso), v. 10, p. 15-29, 2016.
SOVIK, Liv. A trajetória intelectual de Stuart Hall: as liberdades complexas do pensar. Revista do Centro de Formação e Pesquisa, v. 1, p.161-177, 2015.
SOVIK, Liv. Os projetos culturais e seu significado social. Galáxia (PUCSP), v. 13, p. 172-182, 2014.
SOVIK, Liv. Stuart Hall: notas dissonantes. Questões Transversais, v. 2, p. 72-79, 2014.
SOVIK, Liv. A ginga brasileira e o marketing global. Comunicação, Mídia e Consumo (São Paulo. Impresso), v. 6, p. 127-142, 2009.
SOVIK, Liv. O Brasil é o David Beckham do mundo: bases para um estudo de corpo, publicidade e orgulho nacional. Revista Z cultural (UFRJ), v. IV, p. 5, 2008.
SOVIK, Liv. A alma das empresas: marketing e ativismo social. Democracia Viva, v. 33, p. 3-8, 2006.
SOVIK, Liv. Por que tenho razão: branquitude, Estudos Culturais e a vontade de verdade acadêmica. Contemporânea (Rio de Janeiro), Salvador, Bahia, v. 3, n.2, p. 159-180, 2005. |
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Communication and body: the case of Brazilian beauty
Description Brazilian beauty is a common figure, usually represented by a woman or by the body of a man on the move. It is a stereotype present in tourist posters, sites of all kinds, cartoons and notes in the press. Associated with graceful movements and care of appearance, something escapes the most common stereotypes: there is some freedom and self-esteem. This project adopts the hypothesis that Brazilian beauty is a theme and reason for discourse in the media because the presence of the body communicates and stimulates reactions that range from repression to invitation to complicity. The aim is to research the written press and the popular musical tradition in search of history and senses for the society of Brazilian beauty. The desired result is a critical, theoretical and cultural analysis, the communication that the physical presence provokes and a reading of the discourses about Brazilian body and beauty as an index of gender relations. |
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