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He holds a degree in Literature from the Pontifical Catholic University of Rio de Janeiro (1968), a Master"s Degree in Letters from the Federal University of Rio de Janeiro (1974), a Ph.D. in Neolatine Letters from the Federal University of Rio de Janeiro (1982) and a Post-Doctorate in Anthropology Cultural, Paris V - Sorbonne (1985). She is an emeritus professor at the Communication School of the Federal University of Rio de Janeiro, where she teaches the Postgraduate Program in Communication and Culture and as coordinator of the research group Coordinator of the ETHOS group: Communication, Behavior and Body Strategies. She is a 1D productivity researcher at CNPq, an ad hoc consultant at Faperj, Capes and CNPq. His themes and research interests are: epistemology of communication, body, fashion, consumer anthropology and arts, in the South American and global context. She is the author and organizer of several books, among them: Mixologias: comunicação e o consumo da cultura (Estação das Letras e Cores, 2010), A periferia pop na Idade Mídia (Estação das Letras e Cores, 2010), Que Corpo é Esse? Novas Perspectivas (Mauad, 1999), Em Pauta: corpo, globalização e novas tecnologias (Mauad, 1999) and Em Nome do Corpo (Rocco, 1998). |
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Identity, brand and globalization
Description This project seeks to highlight the fact that thinking about the nation, after being closely linked to the state discourse and a homogeneity project, is now beginning to link itself more directly to the market and to the debate of the pluralization of difference. This landscape has been analyzed from the case study of fashion, taking into account the progressive globalization of the country"s economy (and the dynamics imposed by new political orientations in the contemporary context). Thus, the body and its relation to fashion emerge emblematically as important symbolic operators in the social framework. From the perspective of the market, the epistemology of communication and the anthropology of consumption, the development of the national / foreign, global / local relationship in the Brazilian imaginary of the second half of the last century has been investigating. In addition, this research also seeks to take stock of some of the experiments that have been carried out in the field of studies on the cultures of peripheries and the (re) construction of bodies (bodies included here as media). This research is being developed in the research group ETHOS-PPGCOM / UFRJ and is linked to the research line Media and Sociocultural Mediations. |
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